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Retail and FMCGPortugalMonthly subscription

Portugal Retail Brand Report

A monthly, independent reading of the online supermarket shelf in Portugal: how much of each category is retailer own brand, which brands are shown at a discount and with which label, and the unit-price gap between own brand and manufacturer brands.

Products analysed38,383Continente online, 30 September 2026
PVPR discount label29.8%Of manufacturer-brand products
Direct promotions5.0% vs 14.5%Manufacturer brands vs own brand
Own-brand price index56.0%Median of 209 comparable groups

What each edition measures

Three measures for every category, on the shop's full online catalogue.

  • Own-brand share. The share of products in each category that are the retailer's own brand. Latest edition: 22.2% overall, 58.2% in Casa e Jardim.
  • Discount labels, two kinds kept apart. The PVPR label is a discount against the manufacturer's recommended retail price; a direct promotion is a cut on the shop's own price. Latest edition: 29.8% of manufacturer-brand products carry a PVPR label (68.0% in Limpeza); direct promotions are on 5.0% of manufacturer-brand and 14.5% of own-brand products.
  • Unit-price gap. Own brand's median unit price as a share of manufacturer brands', compared within the same third-level category and the same unit. Latest edition: 56.0% across 209 comparable groups.

What you receive each month

Sent by email on the day the edition is published.

  • The report page with the three measures for every category, in Portuguese (the language of the shop's categories).
  • An Excel table at three category levels, with the number of products behind every figure.
  • A product-level CSV: brand, category, list price, selling price and discount label for every product.
  • From your second edition on, the change against the previous month.

How the subscription works

Three steps. PayPal handles the billing; we never see your card details.

  1. Subscribe with PayPal

    PayPal asks you to sign in or create an account. The first month is €0; the first charge of €79 comes a month later.

  2. Receive every edition

    Within one business day we email the current edition to the address on your PayPal account, then each new edition on the day it is published. If a month you paid for has no edition, that month is refunded.

  3. Cancel any time

    In your PayPal account under automatic payments, or by email. There are no further charges and the editions you received stay yours.

Coverage and limits

Read these before you subscribe. They are the reasons the report might not fit your use.

  • Retailers in the report today: Continente online. Another retailer joins an edition only after its full catalogue has been collected and checked; no dates are promised.
  • A snapshot of the website on one date each month: web prices, not store prices, and not sales.
  • Own brand means brands that a public source identifies as the retailer's. Look-alike brands without a source are listed in the report and not counted.
  • Collected from public pages, from the shop's own sitemap and within robots.txt. HLP Data is independent of every retailer in the report.
  • Table and file column names are in English; category names stay as the shop writes them.

Questions

Short answers. Anything else: sales@hlpdata.com.

  • Can my organisation pay without PayPal? The subscription is billed by PayPal. If that does not work for you, write to sales@hlpdata.com.
  • Can I see an edition before subscribing? Yes. The sample edition is public, and we send the current files by email on request, with no payment.
  • Do I get an invoice? Yes, on request. Send your billing details and the PayPal payment reference.
  • What about refunds? A first payment is refunded within 14 days if the report is materially different from this description. The full rule is in the terms.
  • Can I get the same reading for my own brand or one category? Yes, as a separate piece of work with a written quote. Use the custom data form.